PURA

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    Beautifully scented, fully lived in

    Make home feel like you with fragrances and diffusers designed to fit your life

    Safe & Clean

    Our fragrances are created with clean, premium ingredients that are safe for kids and pets.

    Odor-eliminating technology

    Neutralize unwanted odors instead of masking them with our Open Air Tech™ fragrances.

    A scent for every mood

    Over 250 fragrances to explore, there’s something for every season, aesthetic, and version of you.

    43 products
    Illume Coconut Milk Mango car diffuser refill packaging on a beige background
    Coconut Milk Mango Car Diffuser Refill
    $20.00
    Capri Blue Havana Vanilla car diffuser refill packaging on a beige background
    Havana Vanilla Pura Car Scent
    $20.00
    unify co. fragrance refill bottle and packaging on a beige background
    Salt - Unify Pura Refill
    $16.00
    Water Lily Pura Refill
    $16.00
    Palo Santo oil bottle, packaging, and sticks on a marble surface
    Palo Santo Pura Refill
    $19.00
    Glasshouse pura Fragrance Refill of the Lost in Amalfi scent
    Lost in Amalfi - Pura Refill
    $20.00
    Glasshouse Fragrances pura refill of One Night in Rio
    One Night in Rio - Pura Refill
    $20.00
    Pura Apple Orchard perfume bottle and packaging on a beige background
    Apple Orchard Pura Diffuser Refill
    $18.00
    Two fragrance refills labeled 'White Pumpkin' in a white container
    White Pumpkin Pura Diffuser Refill
    $18.00
    Cruise down the highway with a fragrance that invokes the best scents of your favorite road trips: a spritz of lime, leather seats,& fresh air, and cedar.
    Road Trip Car Diffuser Refill
    $18.00
    Car Wash Car Diffuser Refill
    Car Wash Car Diffuser Refill
    $18.00
    Black Frost Car Diffuser Refill
    Black Frost Car Diffuser Refill
    $18.00
    Studio Megee Sea Salt Driftwood fragrance refill bottle and packaging
    Sea Salt Driftwood Pura Refill
    $17.99
    Brooklyn Candle Studio Sunday Morning fragrance of pear and bergamot, jasmine and gardenia with amber woods.
    Sunday Morning Pura Refill
    $19.00
    Brooklyn Candle Studio Santorini fragrance refill bottle and packaging
    Santorini Pura Refill
    $19.00
    Palo Santo pura refill
    Palo Santo Pura Refill
    $18.00
    Red package of Thymes Simmered Cider
    Simmered Cider Pura Smart Home Diffuser Refill
    $21.00
    Mini Pura Device
    $38.00
    A bottle of Santal Vanilla fragrance refill by Studio McGee for Pura, displayed alongside its packaging box.
    Santal Vanilla Pura Refill
    $18.00
    new home scented PURA diffuser refill
    New Home Pura Refill
    $18.99
    New Car PURA car diffuser refill
    New Car Pura Car Refill
    $15.99
    A product image featuring a small, clear bottle with a pink fragrance refill, labeled 'BECKI OWENS REPLACEMENT FRAGRANCE' and 'ATMOSPHERE'. The product is packaged in a matching box with the name and brand 'pura' visible.
    Atmosphere Pura Refill
    $19.00
    A bottle of Neroli Basil fragrance refill by Studio McGee for Pura smart scent diffusers, displayed alongside its packaging box.
    Neroli Basil Pura Refill
    $18.00
    paper white pura refill
    Paper White Pura Refill
    $18.00
    A Studio McGee White Bergamot Pura fragrance refill bottle next to its packaging box.
    White Bergamot Pura Refill
    $18.00
    A black Pura Plus scent diffuser placed on a table
    White Pura Plus
    $80.00
    French Linen Pura Refill
    $18.00
    Sold Out
    A bottle of Mersea Salt Aire fragrance refill placed next to its packaging box, with the brand's name and product details visible on the box.
    Saltaire Pura Refill
    $17.00