Why Our Design Approach Works for the Midwest Lifestyle
Around here, hospitality isn’t a buzzword. It’s a way of life. Midwesterners open their doors, cook for the people they love, gather around the table, and welcome friends and neighbors without hesitation. That’s exactly why our design approach fits the Midwest so well — because we design homes around the way you actually live.
Your Home Should Reflect Your Midwest Lifestyle
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We design homes that feel warm, inviting, and deeply personal. Instead of forcing trends or cookie-cutter layouts, we tailor every decision to how you use your home:
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How you host
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How your family moves through the space
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How often your kitchen is in action
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How you relax
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What matters most to you
Our mission is simple: create a home inspired by your values, your lifestyle, and your everyday routines.
The Kitchen Comes First — Always
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Midwesterners agree on one thing: the kitchen is the heart of the home.
It’s where food is prepared, where family gathers, and where conversations happen long after dinner is over.
That’s why we take kitchen design seriously — and personally.
We design your kitchen cabinet by cabinet, considering:
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What each drawer will hold
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What appliances you actually use
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Which areas need to be kid-friendly
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Which spaces need to be clutter-free
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How you cook, prep, host, and clean
We almost always recommend Showplace Cabinetry for our Midwest clients because it checks every box for durability, customization, and long-term functionality.
Showplace lets us customize everything:
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Door style
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Paint and stain colors
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Interior storage organization
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Inserts, dividers, spice pullouts, tray storage, pot drawers, and more
A Midwest kitchen needs to work hard — and we make sure yours does.
After the Kitchen Comes the Living Room
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The living room is where people unwind, host game nights, watch movies, and cozy up during long Midwest winters. For that reason, furniture and built-ins are the core of our living room designs.
We customize nearly all sofas, sectionals, and chairs, with our top recommendation being Rowe Furniture. It gives us:
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Over 5,000 fabric options
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Multiple cushion comforts
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Custom silhouettes and sectional configurations
We’ve tested the Krypton fabrics ourselves — red liquids simply bead off instead of absorbing. Midwest homes need durability, and Rowe delivers it beautifully.
Creating Spaces That Fit Midwest Living
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Beyond the main spaces, we design the rooms that truly support Midwestern life:
Mudrooms
Essential for homes with snowy winters, muddy springs, and kids who tend to “accidentally” bring the outdoors inside.
We customize every stall, cabinet, and drawer for coats, boots, sports gear, backpacks, and everything else that needs a place.
Basement Bars & Game Rooms
In the Midwest, basements are prime entertaining spaces. Whether you host game nights, football watch parties, or family gatherings, we love designing bars that showcase your glasses, bottles, and personality while creating a true hub for entertaining.
Customization Is at the Heart of What We Do
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No two families are the same. No two homes should be either.
We don’t believe in cookie-cutter layouts or generic design packages. We believe in creating spaces that feel uniquely you.
If you want:
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A homework station in the kitchen
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A dog-washing shower in the mudroom
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A pantry that works as hard as you do
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A cozy Midwest-style basement for entertaining
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A kitchen built entirely around how you cook
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A living room that withstands kids, pets, and guests
- A laundry room with useful storage
We can make it happen.
Let’s Create a Home That Fits Your Midwest Lifestyle
Whether you're building a new home or redesigning an existing one, our team would love to help you create a space that celebrates your lifestyle, your routines, and your hospitality.
If you live in northwest Iowa, Spirit Lake, Southeast South Dakota, Southwest Minnesota, or Northeast Nebraska, we’re right in your backyard — and ready to design a home that feels like you.
Ready to start the conversation? Just reach out. We’d love to hear your ideas.
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